BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:31@itiscotland.org.uk DTSTART;TZID=Europe/London:20231007T093000 DTEND;TZID=Europe/London:20231007T130000 DTSTAMP:20230818T110010Z URL:https://itiscotland.org.uk/events/scotnet-autumn-workshop-2023/ SUMMARY:ScotNet Autumn Workshop 2023 DESCRIPTION:ITI Scottish Network invites you to its autumn workshop:\nMARKE TING TRANSLATION Requirements\, challenges\, opportunities\, skills and te chniques\n\nwith BRUNO COMBART\nTo be held at\nCity of Edinburgh Methodist Church\, Edinburgh\non Saturday\, 7 October 2023\nProgramme\n9:30\nRegist ration/foregather (tea/coffee available)\n10:00\nWorkshop (part 1)\n11:15\ nRefreshment break\n11:45\nWorkshop (part 2)\n1:00\nEnd of workshop\n1:30\ nLunch at Ciao Roma\nVenue &\; Lunch\n\nThe workshop will take place at the Nicolson Square Methodist Church\, Nicolson Square\, Edinburgh EH8 9B X. The venue is off Nicolson Street (South Bridge)\, about 10 mins walk fr om Waverley Station. For lunch\, we will be going to the nearby Ciao Roma Italian restaurant (64 South Bridge\, EH1 1LS).\nTopic\n\n“It’s word-f or-word”\, “I can’t use this for my campaign”\, “It’s Google-t ranslated”… Marketing professionals have little time for literal trans lations. And they’ll express their displeasure in no uncertain terms. Th ey’re a tough crowd to please.\nAll marketeers want is a translation tha t engages their target audiences and speaks their language. It requires yo u to put yourself in their shoes\, and move from a source-centric posture to a target-centric approach. To think more as a communicator than just a translator. It’s not about translating words\, it’s about translating ideas and concepts.\nWhether you call it marketing translation\, transcrea tion or else\, this approach doesn’t make our job easier\, but it certai nly makes it a lot more fun! And as MT/PE continues to gain ground\, it is a key differentiator for professional translators.\nThe first part of our workshop will focus on the requirements\, challenges\, opportunities\, sk ills and translation techniques Zeitgeist translators use in their day-to- day work in the field of tech marketing translation. We will then dive int o a more hands-on translation exercise based on some of the texts we’ve translated recently.\n\nSpeaker\n\n\n\nBruno Combart\, Founder and Managin g Director at Zeitgeist\n\nBorn and raised in France\, Bruno lived in Aust ria and Germany before moving to the UK in 1998. As an Account Manager for a B2B marketing agency in London\, Bruno would drive multilingual campaig ns for brands such as HP and Microsoft. Working with his clients’ prefer red LSPs\, Bruno realised how literal and uninspired the translations were . He would spend a lot of time editing\, sometimes rewriting the French ve rsions – and the client feedback was positive. Zeitgeist was born. Celeb rating 20 years this year\, Zeitgeist has localised high-visibility campai gns for some of the biggest names in the tech industry\, while staying tru e to its boutique agency spirit.\n\nCost\n\nWorkshop:\n\nITI Scottish Netw ork members: free\n\nITI members (but not ScotNet): £10\n\nNon-ITI member s: £25\n\nStudents: free\n\nPlease indicate the relevant amounts on the r egistration form.\n\nLunch:\n\nParticipants will be able to pay for their meal individually at the restaurant.\n\nRegistration\n\nTo register for th e ITI ScotNet Autumn Workshop 2023\, please either fill in this form onlin e and return it to treasurer@itiscotland.org.uk and make the payment onlin e\, or print and fill in the form manually and post it\, together with a c heque for the relevant amount\, to Norma Tait\, 16/12 East Pilton Farm Rig g\, Edinburgh\, EH5 2GE. Please register by Friday 22 September 2023 at th e latest.\n\n Registration_Autumn-Workshop_2023\n\nGeneral information\n\n If you can offer or would like a lift or overnight accommodation\, please post a message on the ScotNet e-group or let Victoria know by emailing tre asurer@itiscotland.org.uk.\n\n5 x £30 grants are available for ScotNet me mbers living outside the central belt who wish to attend this event. Pleas e email Victoria Dalrymple on treasurer@itiscotland.org.uk to apply for a grant.\n\nTo find out more about joining the network\, please contact Scot Net Membership Secretary Sue Anderson on membership@itiscotland.org.uk. ATTACH;FMTTYPE=image/jpeg:https://itiscotland.org.uk/wp-content/uploads/20 23/08/Call-notice.png CATEGORIES:Autumn workshop END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT DTSTART:20230326T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR